Before we start brainstorming ideas, let’s get clear on our objectives with our social media presence and our target audience so we can tailor our content specifically to them!

Goals

Goals can reach from getting clients, establish yourself as a professional in your field, get X followers, work with certain brands, etc.

  1. Goal #1
  2. Goal #2
  3. Goal #3
  4. Goal #4
  5. Goal #5

Content pillars

Define 3-5 content pillars, e.g. include sub-niches or related topics to your main expertise. That way you can alternate your content pieces and will never run out of ideas.

  1. Pillar #1
  2. Pillar 2
  3. Pillar #3
  4. Pillar #4
  5. Pillar #5

Leadmagnet

Lead magnets are digital products that you offer for free to establish yourself as the expert, gain trust from your followers and build an email list.

Content Planner

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/5911833c-9487-4863-9853-76e3d11b1609/393e38d0-744b-46bf-b126-1a6672e82beb/instagram-icon-logo-free-png.webp" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/5911833c-9487-4863-9853-76e3d11b1609/393e38d0-744b-46bf-b126-1a6672e82beb/instagram-icon-logo-free-png.webp" width="40px" /> Find more tips & insights on my Instagram!

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